Unisource Solutions Blog

Understanding Workplace Experiential Design

Written by Charity Freiberg | February 20, 2025

Creating meaningful experiences in modern workplaces is a powerful way to engage employees and establish a stronger emotional connection with clients. By thoughtfully designing spaces with specific goals, businesses can foster environments that support productivity, collaboration, and well-being. The possibilities for crafting impactful workplace experiences are endless, from integrating brand identity to utilizing sensory-driven design.

The Power of Storytelling in Design

Every great design begins with a story. Establishing a narrative behind a product or concept can establish a deeper relationship between individuals and the brand or physical location. For example, incorporating elements that reflect a company's mission or history within the interior space helps employees and visitors feel connected to the organization on a personal level. This storytelling approach creates an emotional resonance that’s not only memorable but also aligns seamlessly with brand identity.

Vallarta Supermarkets, Santa Clarita, California

Designing Through Experiences

Workplace experience can be shaped by multiple elements, ranging from the overall environmental design, such as lighting and color choices, to more tactile and personal interactions with furniture and technology. By blending functionality with aesthetics, companies can cater to distinct workplace needs, such as focus zones, creativity hubs, or collaborative spaces.

Below are a few common experience zones found in workplace environments and their objectives:

  1. Brand Identification/Vibe (Lobby): The lobby serves as the first impression for visitors and employees. Design elements here can convey brand identity and set the tone for the workplace.
  2. Creativity Zones: Infused with vibrant, inspiring design elements, these spaces are intended to ignite out-of-the-box thinking and innovation.
  3. Focus Areas: Quiet, secluded areas equipped with calming colors and ergonomic furniture allow employees to concentrate on deep work without distractions.
  4. Collaboration Zones: Flexible, open spaces encourage teamwork and productive discussions, often supported by integrated technology and adaptable furniture solutions.

Endemol Shine, North Hollywood, California

The Role of Color and Emotion

Color theory plays a significant role in how spaces affect emotions. Each color has the potential to evoke different feelings—blue promotes calm and focus, while vibrant hues like yellow and orange stimulate creativity and energy. By carefully selecting colors that align with the purpose of each space, designers can enhance the intended experience and optimize workplace dynamics.

Insights from Trends

Looking forward, the 2025 design trends released by Haworth, including “color drenching,” “curated collectibles,” and “sensorial design,” provide exciting opportunities for creating unique and thoughtful spaces. These concepts blend rich aesthetics with functional elements, promoting an environment that feels both modern and inviting. Incorporating shy technology—discreet, integrated tech tools—adds to the seamless and stress-free experience.

Design for Function and Joy

Additionally, principles from Don Norman’s book "Emotional Design" offer profound insights into how thoughtful design resonates with individuals on an emotional level. Great design not only solves functional problems but also brings joy to its users. By integrating these principles into the workplace, designers can create spaces that foster happiness and engagement.

“Attractive things do work better—their attractiveness produces positive emotions, causing mental processes to be more creative, more tolerant of minor difficulties. The three levels of processing lead to three corresponding forms of design: visceral, behavioral, and reflective. Each plays a critical role in human behavior, each an equally critical role in the design, marketing, and use of products.”

― Donald A. Norman, Emotional Design: Why We Love (or Hate) Everyday Things

 

Vallarta Supermarkets, Santa Clarita, California

Bringing It All Together

When designing for the workplace, it’s essential to prioritize experiences that align with the organization’s goals and the needs of its people. Through clever use of storytelling, intentional zoning, strategic color choices, and cutting-edge design trends, companies can transform their spaces into dynamic environments that inspire and engage all who enter. At Unisource Solutions, we believe that great design is about creating spaces that people love to be in—spaces that make them feel valued, creative, and motivated.

 

 

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